SOCIAL MEDIA
summit for government 2023

30 June 2023, on World Social Media Day
University of Johannesburg

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Agenda

RETHINKING THE FUTURE OF CITIZEN ENGAGEMENT

Undoubtedly, technology influences how we live, work and play.  This reality demands on the government and public sector  communicators to adapt quickly by being top of trends and best practice of communicating in the digital age.

 

In order to continue building trust and confidence with citizens, government communication machinery has to prioritise digital agility with a focus on:

Leadership

Skills and Capacity

Digital Strategy

Digital Culture

.

Collaboration Experimentation and Innovation

Budget

SPEAKERS

UJ: Prof Mandla Radebe

 

Executive Director of the Centre for Data and Digital Communications

Kaizer Chiefs: Jessica Motaung 

 

Marketing Director of the Kaizer Chiefs Football Club

National School of Government: Lakela Kaunda

DDG for The Government Communication and Information System (GCIS)

BrandSA: Sithembile Ntombela 

Acting Chief Executive Officer

Google South Africa: Dr Alistair Mokoena

Country Director, Google SA

SIU: Kaizer Kganyago

Head of Stakeholder Relations and Communications

Gauteng Tourism Authority: Barba Gaoganediwe

Head of Destination Marketing and Communications

UJ: Prof Admire Mare

University Lecturer

The AGENDA

Select the time and see the contents of what will be happening at the Summit every step of the way.

ARRIVAL AND REGISTRATION

– Delegates and attendees to sign register.

– Coffee and tea served

OPENING

by Lerato Tshenkeng 

–  Facilitator to settle everyone down, make opening remarks and ask host to welcome guests

WELCOME BY UJ

by UJ Head of Strategic Communication Department

– To welcome guests

WHY ARE WE HERE

by Prof Mandla Radebe

– To share the purpose of the summit, outline context and introduce the keynote speaker.

KEYNOTE ADDRESS

by Jessica Motaung, Marketing Direcor of Kaizer Chiefs

– To share the purpose of the summit, outline context and introduce the keynote speaker.

IN CONVERSATION WITH JESSICA MOTAUNG

by Lorato Tshenkeng

Topic: Rebuilding trust amid defeat and confusion

  • The Kaizer Chiefs brand is a very strong one that has stood the test of times and Ms Motaung has been the heart of ensuring that the club connects with its loyal fanbase, strengthening support for it.
  • She will share insights on how to keep the communication team motivated and connected with supporters while the team is not delivering according to everyone’s expectations.

TEA BREAK

Facilitator welcomes attendees back and resumes.

    CITIZEN’S PERSPECTIVE 

    in the form of a Reel (Video)

    5min reel with vox pops from citizens on govt and social media

    PANEL DISCUSSION AND Q&A

    Facilitated by Lorato Tshenkeng

    • UJ: Prof Mandla Radebe
    • National School of Government: Lakela Kaunda, DDG
    • GCIS: Michael Currin, Acting Director General
    • Brand SA: Sithembile Ntombela, Acting CEO
    • UJ: Prof Admire Mare, Associate Professor in the Department of Communication and Media

    Topic

    Panellists to engage in a discussion on the topic: How to restore Citizens’ Trust by demonstrating public value through social media.

     Themes to be explored:

    1. The role of education and skills
    2. Institutional arrangement
    3. Integration of strategies
    4. Challenges and Benefits

     

     

     

    LUNCH BREAK

    Facilitator welcomes attendees back and resumes,

    CASE STUDY 1 – GOVT AGENCY

    by SIU : Kaizer Kganyago, Head of Stakeholder Relations and Communications

    10min presentation of best example and 15min Q&A/interaction

     

    CASE STUDY 2 – GOVT AGENCY

    by Gauteng Tourism Authority: Barba Gaoganediwe

    Head of Destination Marketing and Communications

    10min presentation of best example and 15min Q&A/interaction

     

    THE VALUE OF DATA AND SOCIAL LISTENING

    by Dr Alistair Mokoena, Head of Google Africa

    10min presentation and 15min Q&A/interaction

     

    VOTE OF THANKS

    Prof Mandla Radebe

     

     

    SUNDOWNERS & NETWORKING 

    Entertainment and Drinks 

     

     

    THE PURPOSE

    The purpose of the Social Media Summit for Government is to establish a knowledge exchange platform with the aim of bringing together communication leaders in government and the public sector to reflect on the impact of social media on citizen
    engagement, revisit public policy frameworks that will best govern this impact, and craft an agenda going forward about how to achieve the promise of social media.

    WhO SHOULD ATTEND?

    Heads/Directors/Managers of:

    • Communications
    • Digital
    • Stakeholder Relations

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