Social Media Summit For Government
Decode Communications and the University of Johannesburg’s Centre for Data and Digital Communications have partnered to convene the annual Social Media Summit for Government to celebrate World Social Media Day (30 June).
The #SocialMediaSummit4Gov is a knowledge exchange platform that brings together senior government and public sector communicators to reflect on the importance of elevating social media as a strategic communication method, and its impact on citizen engagement.
The Summit invites experts, academics and value chain partners who share actionable insights, know-how of emerging technologies, digital communications trends and best practices that help government and public sector communicators develop solutions and action plans to improve citizen engagement.
The mission is to support better outcomes for citizens.
2024 Social Media summit for government Presentations
x (twitter) Report
Why X, formerly known as Twitter?
Although Facebook has the most number of users in South Africa, like in many other countries – X is the most news-friendly social media platforms. It is by far the place that journalists are most likely to spend their social media energies.
X remains the most influential platform used as a channel for news and prompt information sharing by politicians, government leaders, public representatives, media and communication professionals, journalists and newsrooms.
X’s influence has been elevated by its ability to provide a platform for real-time outrage, consumer activism, social mobilization by brands and governments.
SOCIAL MEDIA TRAINING
WE OFFER SOCIAL MEDIA TRAINING, WORKSHOPS AND IN-HOUSE COACHING USING ESTABLISHED BEST PRACTICES WITH OUR TEAM OF EXPERTS COVERING A VARIETY OF TOPICS INCLUDING:
- South Africa’s social media landscape
- Leveraging social media to educate and engage citizens in real-time to achieve the departmental strategic objectives
- Storytelling in the digital age – best practices for developing compelling and audience engaged video
- How to humanise content
- How to develop an effective social media programme: strategy, planning and experimentation
- Visual impact – how infographics and other visuals can take messages farther
- How to communicate with clarity, to the point, and be informative, but still maintaining a voice and sense of personality
WE HAVE WORKED WITH THE FOLLOWING GOVERNMENT DEPARTMENTS AND AGENCIES:
- Brand South Africa
- Gauteng Department of Health
- Northern Cape Government
- GCIS
- National Prosecuting Authority
- City of Ekurhuleni
watch | social media training in action
RECENT SOCIAL MEDIA training sessions
ministers spokespeople
TOPIC: Digital Agility – how can media liaison officers use it to power South Africa’s recover.
npa communicators
TOPIC: Dear Criminal Justice Communicator, your work is not done until the people understand what you stand for.
HEADS OF COMMUNICATIONS SAID
As with so many things, marketing communication is adapting to a rapid changing environment. And social media has proven to be a driving force and a must to have tool. Empowering employees with social media training is critical at this juncture and the company can derive multiple benefits such as: ensuring adherence to company policy, avoiding comments that can ruin the brand, most importantly, investing in training for your employees will save time because they won’t need to spend time researching best practices. Companies that invest in social media training do so because they understand how these platforms can move their business forward.