leadership that drives impact

Decode is led by Lorato Tshenkeng and Rams Mabote

LORATO TSHENKENG – FOUNDER & CHIEF EXECUTIVE OFFICER

Lorato is a reputation management and crisis communication specialist with a keen interest in how technology disrupts life, work, and play. In 2009, he was recognised as a leading communication strategist by Mail & Guardian’s Top 200 Young South Africans.

He is also a media contributor and freelance columnist who writes for publications, including the Sunday Times and City Press, South Africa’s two leading and agenda-setting weekly newspapers.

Lorato works with executives and senior managers in the public and private, and civil society sectors in roles ranging from communication and thought leadership strategy development, media training and coaching to change management.

RAMS MABOTE – EXECUTIVE CHAIRMAN & PUBLIC AFFAIRS HEAD

Rams is a consummate media communications man. He has worked a journalist in print, TV and radio and has been in communication since 1997. He specialises in Public Affairs, Crisis Communication and Leadership Profiling. He has worked with clients in public and private sectors locally and internationally.

As author of Crisis? What Crisis? Public Relations NOT According to Thabo Mbeki, Rams is regarded as a foremost public relations thought leader and he is a sought after keynote speaker and contributor on the subject.

Currently, he hosts his weekly podcast, Taking The Rams By The Horns, in partnership with Arena Holdings, one of the largest and most reputable media companies in South Africa. He also hosts a weekly TV show, The Entrepreneurial SME, on Business Day TV.

our team

the a-team of strategists, storytellers & digital natives

We thrive on helping our clients connect and engage with the audiences who matter most to deliver results that are aligned with your business goals to support growth and success.

We have experience in continually delivering top media results thanks to strong media and influence relationships, strategic counsel and our deep level of knowledge about the industries and sectors we serve.

With our editorial and creative skills, we develop messages to ensure all content is on-target, from speaking to media opportunities that promote executive visibility and build thought leadership, we work to get the word out in a way that highlights what is different, innovative, and authentic.

we are driven by purpose.

Because we believe that – PR is what you do, not what you say – we exist to positively influence how business is done in Africa.

We are passionate about the potential the continent holds – and we work with brands and governments to translate this potential into reality.

what are results without impact & influence?

We work with brands to do meaningful work, helping to make meaningful connections with people who matter to their success through our values:

TRUTH

LOVE

EMPATHY

INCLUSIVITY

IMPACT

our experience

A small selection of current and recent clients across sectors and industries