Social Media Strategy & Training for Government
Turn social platforms into powerful tools for citizen engagement, accountability and impact.
South African Government Leaders on X Report
THE 5TH SOUTH AFRICAN GOVERNMENT LEADERS ON X REPORT IS OUT!
On Tuesday, 28 January 2025, we unveiled the fifth edition of the South African Government Leaders on X Report at a high-profile event in Sandton, Johannesburg.
The report, which assesses how government leaders use X to engage with citizens, comes at a pivotal moment in South Africa’s democratic journey. The nation is navigating its first Government of National Unity (GNU) and grappling with pressing socio-economic challenges.
Why X?
Although Facebook has the most number of users in South Africa, like in many other countries – X is the most news-friendly social media platforms. It is by far the place that journalists are most likely to spend their social media energies.
X remains the most influential platform used as a channel for news and prompt information sharing by politicians, government leaders, public representatives, media and communication professionals, journalists and newsrooms. X’s influence has been elevated by its ability to provide a platform for real-time outrage, consumer activism, social mobilization by brands and governments.
Social Media summit for government
Decode Communications and the University of Johannesburg’s Centre for Data and Digital Communications have partnered to convene the annual Social Media Summit for Government to celebrate World Social Media Day
The #SocialMediaSummit4Gov is a knowledge exchange platform that brings together senior government and public sector communicators to reflect on the importance of elevating social media as a strategic communication method, and its impact on citizen engagement.
The Summit invites experts, academics and value chain partners who share actionable insights, know-how of emerging technologies, digital communications trends and best practices that help government and public sector communicators develop solutions and action plans to improve citizen engagement.
The mission is to support better outcomes for citizens.
Social Media Training
We offer social media training, workshops and in-house coaching using established best practices with our team of experts covering a variety of topics including:
- South Africa’s social media landscape
- Leveraging social media to educate and engage citizens in real-time to achieve the departmental strategic objectives
- Storytelling in the digital age – best practices for developing compelling and audience engaged video
- How to humanise content
- How to develop an effective social media programme: strategy, planning and experimentation
- Visual impact – how infographics and other visuals can take messages farther
- How to communicate with clarity, to the point, and be informative, but still maintaining a voice and sense of personality
Watch Social Media Training in Action
TRUSTED BY IMPACTFUL GOVERNMENT DEPARTMENTS AND AGENCIES
Recent Social Media Training Sessions
