Strategic reputation management powerhouse has appointed Apaphia Lefatle, an award-winning Public Relations maven, as Senior Account Manager.

 Apaphia’s extensive experience and deep passion for PR promise to significantly impact her new role, especially as she takes the lead on Decode Communications’ major accounts, such as loveLife and the Nelson Mandela Children’s Fund. Her expertise spans Media Relations, Corporate and Consumer Communications, Influencer Management, and more, making her a versatile and valuable addition to Decode.

With a Diploma in Public Relations and a career marked by excellence at leading agencies such as The Riverbed Agency, Flow Communications, and M-Sports Marketing, she has demonstrated a remarkable ability to deliver outstanding results for diverse clients.

Notably, Apaphia has successfully managed high-profile campaigns for top brands, such as Nando’s, MSC Cruises, Nedbank, Coca-Cola Beverages South Africa, BP South Africa, Supa Quick, and the Nelson Mandela Foundation.

Lorato Tshenkeng, CEO and Founder of Decode, expressed his excitement: “With her extensive experience in the industry and her proven track record of delivering outstanding results, we are confident that Apaphia will play a pivotal role in driving our company to new heights. Her strategic insight and passion for excellence make her a valuable addition to our team. We are excited to embark on this new chapter with Apaphia at the helm.”

Decode looks forward to Apaphia’s innovative contributions and to the continued success we will achieve together for our valued clients.